Race of the Cannibal

Skoda is the official sponsor of the ‘Tour The France’ and Skoda Belgium wanted to highlight
this partnership using the biggest Belgian cycle legend, Eddy Merckx.
To do this we’ve organized the Race of the Cannibal. We asked the fans of cycling to be a cannibal themselves
by eating a paper peloton in front of their webcam. The fastest cannibal won a unique custom Eddy Merckx racing bike.
Say hello to the first online eating competition.